On March 21st, the 2025 First Brand Power Advancement Project Carnival, themed "Pioneering Practice of the 'Three Transformations'", was grandly held in Zhaoqing, Guangdong. POWEV was selected into the "2025 National Products Light Plan Brands". This honor is not only a recognition of the enterprise's strength and product quality, but also a full affirmation of the enterprise's continuous innovation and pursuit of excellence. As a benchmark of national independent brands, POWEV has officially joined the pioneer camp of "new productive forces and high-quality development" cultivated by the country.
The First Brand Power Advancement Project Carnival
The event is co-hosted by the Organizing Committee of the Brand Power Advancement Project, China Industry News, and Guangdong Provincial Enterprise Brand Building Promotion Association, supported by Zhaoqing Municipal People's Government, and co-organized by Zhaoqing Greater Bay Area Office. The "National Products Light Plan" is a key service content of the Brand Power Advancement Project. Under the guidance of relevant functional departments of the Guangdong Provincial Government and with the strong support of national authoritative brand institutions, it helps "National Products Light Brands" enhance their global influence. Focusing on the new track of Chinese manufacturing in global competition, the "National Products Light Plan" has selected enterprises that all possess global-level product and service competitiveness through evaluation by the Guangdong Brand Global Competitiveness Laboratory.
The First Brand Power Advancement Project Carnival
Founded in Shenzhen in 2012, POWEV has grown from a start-up to an "invisible champion" in China's domestic storage sector, underpinned by a decade of relentless efforts in tackling core technological challenges. Its two major brands, "Guangwei" and "Asgard", have entered the global market with high-performance consumer-grade SSDs and memory products, becoming favorites among esports players and content creators. More importantly, POWEV is one of the few enterprises in China's storage industry with a complete industrial chain and integrated production capabilities. This has enabled it to build core strengths in R&D and design, storage chip packaging and testing, end-product manufacturing, industrial chain resource integration, and global brand operation. It is also actively 布局 in technical fields such as chip IC design, advanced packaging and testing, and the R&D of chip testing equipment.
POWEV was selected into the "2025 National Products Light Plan Brands"
As a practitioner of the National Products Light Plan, POWEV will continue to deepen the "technology + brand" dual-drive strategy, strengthen the protection of intellectual property rights, and export "Chinese storage solutions" to the world. In the future, the enterprise will empower technology with culture to tell the stories of Chinese brands, helping to achieve the strategic leap "from Made in China to Chinese Brands".
POWEV was selected into the "2025 National Products Light Plan Brands"
The holding of the 2025 Brand Power Advancement Project Carnival not only provides a practical platform for the "Three Transformations" strategy, but also conveys a firm signal that Chinese brands are moving from "manufacturing dividends" to "innovation dividends". POWEV's selection into the "National Products Light Plan" of the 2025 First Brand Power Advancement Project is not only a milestone in the company's development, but also indicates a progressive breakthrough in the storage industry. Guided by the brand power strategy, POWEV will continue to take innovation as the engine and quality as the foundation, and shoulder the era mission of leading national brands to the world.